Textual analysis

The obvious institutions behind this video is Rockstar as they produce the game and make millions but behind this video you could say it is google/youtube as this is where the video is distributed and uploaded and this video got over 500k views and Vikstar who uploaded this video has over 1 million subscribers which shows this game is so big all over the social platforms as he is not the only one who upload game play. I believe YouTube promote GTA game play more than others this way they could get way more advertising money as GTA is such a big game and most people who upload GTA gameplay have the most views and subscribers. This channel has uploaded over 180 videos about GTA which is good publicity for Rockstar and this had lead to these people who contribute to make money from rock star as well. 

The shots in this YouTube are similar throughout the whole 18 minute video as it's the normal gamer point of view camera which is normal for everybody which is a  wide shot. Also the camera is tracking your main character and this is normal to everyone and isn't so different. However it does present the characters as mad men as what their doing in this video are very adventurous as they are riding bikes so fast jumping of buildings which and there is a narrative to what they are doing as they have missions to complete the races and follow the instructions and you have to follow somethings to complete the whole series of missions.  

This is a online scene where you and you mates can join in and have fun. This is very interesting as this part of the game never gets brought up by the media- friends just having fun, as the video is called funny moments. But the negative side to this video is that the target audience may be younger than 18 which majority are and they will want to play the game and then will be exposed to the violence which is in game heavily. However this is solid evidence that GTA isn't just about violence as in these 186 18 mins videos you could see there's more to it as friends are just racing around on bikes. 

This video appeals to the people who play GTA and which are meant to be over 18, but I believe the target audience to this you tube channel are 12-17 which shows the influence as the age rated range don't watch the content which is put online to watch which shows this game a high percentage is sold to younger people.